Dateline Dominguez is the centralized hub for all the news content and feature stories for the university. It is targeted at the CSU Dominguez Hills community: faculty, staff, student, parents, alumni, and a broader regional and national audience. The content will be constantly refreshed, updated and expanded and includes:
- Timely updates
- Feature articles
- News releases
- Photo galleries
- University social media links
- Reader comments
- Article sharing via social media and email
- Links to events calendars
The new site is managed, edited and produced by the university’s public affairs staff, under the direction of Brenda Knepper, director of University Communications and Public Affairs. The site also offers more opportunities for college- and department-based faculty and staff, and public affairs student interns to write for the online publication.
“The launch of the new site is a huge achievement and our staff is very enthused to be able to share campus stories, news, photos and multimedia on a much more dynamic platform,” said Knepper.
The new site was built with input from faculty, staff, students, alumni and community members who responded to electronic surveys sent out during the 2009-10 academic year asking what kinds of articles and features should be included in a redesigned online news center.
After reviewing current best practices in online news publishing, the decision was made to develop the news site using a WordPress-based content management system. The site also includes digitized Flash-based versions of each issue of Dominguez Today magazine, which was launched last summer. The magazine is transformed into a user-friendly interactive experience – users can flip through animated pages full of articles and photos as if the printed publication was directly in front of them.
The new site has a clean look and simpler navigation to help focus the user. Comprehensive news category drop-downs and at-a-glance menus of key links get people to the sites they are seeking more quickly. Stories are categorized and tagged, so retrieval by subject matter is easy.
“The original Dateline site was launched back in 2005 and was very limited in its scope. The transition into a more robust tool for online journalism has been challenging but also exciting,” said Knepper. “It will also enhance professional training opportunities for the communications interns who come to work in our office at the beginning of every academic year. They will be able to learn to use the latest publishing tools.”
The new site supports the university’s strategic goal to increase public awareness of the university’s academic and cultural programs and contributions to the community.
A second phase of the site build-out involves transitioning many more digitally archived stories, dating between 2005 and 2010, from the former website to the new site so they can be more easily accessed.